This “Gross National Cool” policy for Japan is either “cho-kool” (mega-cool) or really pathetic: I can see it both ways. Promoting Kabuki that is less relevant than opera or anime cartoons for kids and perverts does not seem to be a solid stragegy. On the other hand, such a policy is “cool” and Japan’s brand image could use any help it can get. It’s hard to make the Land-of-Concrete(tm) and Home-of-the-Zombie-Salarymen look better than it is in reality—- that is, Japan is like the movie Blade Runner on a Bad-Hair Day.
photo via masamania.com
Japan advised to promote “Gross National Cool” as foreign policy
AFP via Yahoo! News – Dec 13 9:10 AM
With its films and cartoons drawing strong followings abroad, Japan
should promote its “Gross National Cool” as a tool of foreign policy,
experts advised Prime Minister Junichiro Koizumi…more…