Yokohama yippie-kay-yay cowgirl
As Arjen wrote in the “Gadgets” section of 3yen.com in “Rodeo enters Japanese living-rooms“… Japanese often complain about “koshi”/hip-waist pain. Of course this is actually lower back-pain, but Panasonic aka Matsushita’s solution is a rodeo horseback riding machine, called the Joba (tm).
Methinks the actual sales point and need is different than “fitness” judging from this picture.
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