Toyota gets it” in the music and car businesses
Yikes!
While the rest of Japan Inc –especially shamefull Sony– can do nothing right, Toyota can do no wrong. Why is it the even Toyota understand content as a tool, not a end? Toyota’s new record label “Scion A/V” is a brilliant idea . Visit the site here.
From Toyota, a Different Sound System
For the car and music businesses, marketing with music has been a mutually beneficial relationship: automakers stir potential customers’ emotions with old classics and next-big-thing songs, and musicians get commercial exposure….Toyota’s new Scion n this relationship to the logical next level by founding its own record label.…more…
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