Vodafone flops in Japan with a big yawn
THREE VODA-PROBLEMS
1. Although this article barely mentions it, but Japan Inc (sometimes called the Japanese government) effectively banned prepaid phones just as Vodafone started a major prepaid push in Japan…OUCH…Vodafone normally expects 30-40% of its revenue from prepaid phones..
2. This is Japan and they use these funny squiggles called Japanese to write. Vodafone had no idea of the constant heartache of filling their phones with 2-byte characters and crappy-cute cartoon characters that the Japanese need.
3. Vodafone is a yawn in Japan without any compelling attractions to Japanese customers. The market is loaded with cute, ultra-tech keitai phones here and Vodafone has nothing “special” for Japanese customers.
Vodafone a festive flop in Japan
…….Ben Wood, analyst with Gartner, the research group, said that…”It has got to the point already where Japanese people have all they want from their phones—cameras, games, television and so on,” he said. “They have had 3G phones for a couple of years, so it is nothing new to them now.”….more…
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