NTT Cyber Solution Laboratories of former government monoply Nippon Telegraph and Telephone (NTT) want to rain on your day. This “information rain” sound like something out of Blade Runner minus the flying cars. Rather than Blade Runner-esque advertising signage overhead in calling for people to go off-world, this data rain would whisper over our bodies.
Soon in Japan, it’ll be raining ads
Researchers are working on “information rain”, taking advertisements to the realm of mock meteorology.
A projector on a tall tripod shows images of raindrops hitting the ground and making ripples, in hopes that people will enter the “rainy” area and hold out their palms.
A camera tracks the entrants’ movements and sends the data to connected computers. Then the projector shoots out a round-shaped advertisement — which can post words such as “SALE” — right onto their hands.