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7/24/2005

Japan to have raining advertisements

NTT Cyber Solution Laboratories of former government monoply Nippon Telegraph and Telephone (NTT) want to rain on your day. This “information rain” sound like something out of Blade Runner minus the flying cars. Rather than Blade Runner-esque advertising signage overhead in calling for people to go off-world, this data rain would whisper over our bodies.

data rain girlie
Soon in Japan, it’ll be raining ads
Researchers are working on “information rain”, taking advertisements to the realm of mock meteorology.
A projector on a tall tripod shows images of raindrops hitting the ground and making ripples, in hopes that people will enter the “rainy” area and hold out their palms.
A camera tracks the entrants’ movements and sends the data to connected computers. Then the projector shoots out a round-shaped advertisement — which can post words such as “SALE” — right onto their hands.



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3 Responses to “Japan to have raining advertisements”

  1. Marked Trail Says:

    Hey, she can rain on me ANY day.

    Yahoo! News Photo
    Yoko Ishii, a chief researcher of Japan’s telecommunication giant NTT’s Cyber Solution Laboratory shows round-shaped advertisement on her palms — which is projected from the ceiling at the laboratory in Yokosuka, outside Tokyo. Ishiii developed a prototype model of ‘information rain’ system as a CCD camera tracks the entrants’ movements and sends the data to connected…more…

  2. Asim Khan Says:

    Please tell me if i can purchase this system, and from where.

  3. Taro Says:

    Sorry but this is only an experimental device from NTT DoCoMo Labs. It does not seem to have made it out of the lab and onto the market. I checked the DoCoMo Lab website and nothing further is mentioned about it.

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