Here you could look at video that describes a patient’s experience regarding bow legs correction treatment:
http://www.youtube.com/watch?v=jgw2mkiwNII

Also you could look at video of a patient’s interview regarding bow
legs correction treatment in two parts:
Part 1. http://www.youtube.com/watch?v=nnZBlMEdGNs
Part 2. http://www.youtube.com/watch?v=jJyyz7sn6Vc

Dr.Veklich

women:
1. Pale skin
2. Big breasts
3. Pale nipples – bleaching the nipples – Japanese people think that the more sexually active the woman is, the darker the nipples become, so the women would like to lie by bleaching the nipples.
4. No underarm hair – If you have any, you break the social norms

Beauty for men
No hair on the body – hair is worse than no muscles or a small penis

Review of the book from Donald Richie:

Zoning the body, Miller draws attention to how “a few focus on the breast as an aspect of female beauty as reflected in a lucrative industry for bust products and services.” This has now reached the point where nipple bleach is a highly salable product.
Its popularity seems based upon a native folk belief that the more sexually active a woman is, the darker her nipples become. Bleach eradicates this evidence. At the same time larger breasts, like those of foreigners, are marketed as sexually attractive.
This mixture of Japan-inspired and foreign-inspired reasoning is found so commonly that Miller several times warns the reader against assuming that any Western ideology is behind the whole thing. Very often the ideal is nativist.
One example is a dedicated preference since the Heian Period, among the upper classes, for whiter skin. Despite occasional tanning fads, this has maintained for a millennium. The continued need for the bihaku pale-skin look is attested by the enormous amount of whitening lotion up for sale.
Another example of native preference is the universal aversion to body hair. Women “who exhibit underarm hair are seriously resisting social norms,” and polls on female prime dislikes find that most offensive are men with hairy bodies. This aversion ranks well above other disadvantages such as “no muscles” and “small penises.”
This aversion is nothing new, having found a home in Japan centuries ago, particularly in relation to the “hairy barbarians.” Depilatories have long been a major sales item in Japan.
More room for foreign influence is seen in later products. As Miller says, conformity to current beauty ideals requires more extensive body modifications, and the areas of the body targeted for beauty work have expanded dramatically.
Now the demands of fashion and commerce have spread to cover everything from the decorated fingernail to the towering sandal. And not just outside of the body — the inside as well. The Takano Yuri Beauty Clinic sells something called “Etiquette Up,” which proposes to make your insides beautiful. This is accomplished by taking their medicine, which promises to eliminate feces odor. One Tokyo body-aesthetic salon named Grace reportedly “made more than $ 840,000 over a three-year period by giving unauthorized ‘hydro colon cleansing.’ ”

full review:
http://search.japantimes.co.jp/cgi-b…0060903dr.html