‘Women, elderly the key to wii’ wii
Nintendo Says Women, Elderly Key to Wii Game Player
Bloomberg, Sept 20, 2006….“We want to appeal to mothers who don’t want consoles in their living rooms, and to the elderly and to young women,” President Satoru Iwata said in an interview. “It’s a challenge, like trying to sell cosmetics to men.”…”We are not battling Sony or Microsoft,” Iwata said. “Our enemy is consumer indifference to games.”…
No matter how many times I see the name, Wii, is just terrible—Never underestimate the “brilliance” of corporate Japan to pick a crappy name for a product. Over on videogames.3yen.com read all about it in, Nintendo Wii Details Released. By having a product named after a pig sound (wii), maybe Nintendo has deliberately created an enormous viral campaign such as this YouTube video:
Nintendo Wii, the Deliverance version
“Squeal louder boy. Wii, wii….”
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