“Yokoso Japan” is the Japanese government’s fun idea for promoting foreign tourism to Japan. Oddly, more than 80% of the ad budget is spent in Japan. And of course, the slogan of the campaign, “Yokoso Japan” is Japanese—foreigners are left to guess that yokoso means welcome.
In a great example of the right hand not knowing what the left hand is up to, the Japanese Ministry of Justice’s Immigration Bureau has also started this new program to corral, brand and ear-tag all aliens visiting Japan (even me).
Watch the entire official landing video from the Japanese Immigration Bureau—soon to be nominated for Best Documentary Film at the 2008 Academy Awards, hee, hee.
Watch the fun!