Now, ‘This is a pen.’
Machine-translated version of AFPbb.com, Oct. 18, 2007—
…for a price of 20 million yen the super luxury pen, the “1010,” is put on sale in Tokyo…. The pen is made of 18-karat gold, diamonds and rubies…more…
”This is a pen.” is the first English sentence taught in schools in Japan and it’s painfully burnt into the mind of every Japanese. However, in this case, ”THIS is really a pen,” for only $174,000 USD by the Swiss luxury brand, Caran d’Ache. The ”1010” pen that is being flogged in Japan is the only one of ten pens offered as the company’s very limited edition.
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