10/24/2007

UPDATE, Oct. 24, 2007!

A soda can version of this Final Fantasy Potion drink is on sale now, and our sponsor J-List has it in stock just for you. Read a review of the Final Fantasy drink as canned soda pop at kotaku.com:
Taste Test: Final Fantasy VII 10th Anniversary Potion
The folks at Suntory and Squaresoft are doing a redux of the Final Fantasy “health potion” drink you can drink when you need to replenish those much needed hitpoints. This is the canned version, with a random Final Fantasy VII character on each can. There are 16 possible graphic variations, including: Tifa Lockhart, Cloud Strife, Sephiroth, Aierith Gainsborough, Yuffie Kisaragi, Barret Wallace & Marlene, et al.
Buy it now at J-List.…

When you become tired while engaged in FINAL FANTASY XII, Suntory has the answer for you to pick up the fight: Final Fantasy XII Potion(c)!

Just like the recovery portion that appears in the game, Square Enix has teamed up with the Japanese booze company Suntory to offer the Final Fantasy potion. A genki drink” containing 10 different herbs and royal jelly.

Japanese “genki juice” energy drinks, a major category of product in Japan that promises to improve your health, remove tiredness and give your “genki” (pep) back. This Final Fantasy 10th Anniversary Potion is an extremely limited boxed set that includes a gorgeous potion in a glass and metal container and a commemorative art book, which seemed to sell out completely in Tokyo’s otaku mecca of Akihabara today. Although supply has been extremely limited, the 3Yen’s sponsor, JList.com. been able to get some stock of this “Potion” for you. Featuring the official logo of the Shinra Company, it’s a great item that all FF7 fans should be sure to check out. Get yours before they’re gone! Order now from JList.

In addition to giving you back “genki” (pep), some of these energy drinks promise to revitalize men (wink wink) with Chinese herbs, cure your cold symptoms, and remove your hangover in record time. Although the small single-serving bottles usually provide nothing more than caffeine and vitamins in a sweet syrup, the marketing muscle behind the drinks has turned them into a consumer sub-culture, Japan style, and Japan consumes more energy and sports drinks than any other country. Consumption of Genki juice (with 10,000 times the Min. Daily Requirement of “genki”) is listed on the required question on the official Annual Physical Examination, the Ningen Dock, required of all Japanese. These Japanese energy drinks are listed in the same category as number of cigarettes and the amount of alcohol consumed daily, so consume your Final Fantasy Potion wisely.

In Japanese, more Suntory info is here.
In English find more Final Fantasy XII information on the official Square Enix website.