Getting a rise out your mobile ‘Morning Call’
Similar to a booty call in English, getting a “Morning Call” in Japanese can both mean the regular wake-up call one can ask for in a hotel, and also getting call from a lover first thing in the morning.
The Unilever line of deodorants*, AXE, is offering a sexy “Wake-Up Service” at www.0120-084-544.com and at the Japanese toll-free phone number, 0120-084-544. These wake-up call girls will only work on cellphones with a Flash player in their browser and of course calling a Japanese toll-free phone number from outside Japan is going to be problematic.
*Also problematic for AXE is that Japanese detest using strong deodorants like AXE since they think they only non-Japanese stink.
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