‘Surging Eel soda’ to beat the summer heat in Japan

Special report by 3Yen’s correspondent-at-large, Den4

Yes, it’s that time of year again, folks….when the Una-chan (unagi eel) become the hit staple meal for bobbleheaded folks here that need their natsubate (heat-fatigue) energy drinks….so they can handle yesterday’s creepy robot androids…

eel soda‘Energy boosting’ eel drink goes on sale for Japan’s hot summer
Mainichi News / 2008 July 28 / TOKYO (AP) …A canned drink called “Unagi Nobori,” or “Surging Eel,” made by Japan Tobacco Inc., hit the nation’s stores this month just ahead of Japan’s annual eel-eating season, company spokesman Kazunori Hayashi said….”It’s mainly for men who are exhausted by the summer’s heat” ...more

eel-soda

fresh-breath for men drink
Don’t ask why my Japanese hovercraft is full of eel soda, but after sucking down a yummy eel soda, the manufacturer, Japan Tobacco, has the perfect antidote:

FRESH BREATH for MEN® “fruits water.”

Medama OyajiAs I’ve written before, the Japanese are willing to make ANYTHING into soda pop such as Octopus-dumpling soda, cucumber cola, and even juiced Japanese eyeball.

Don’t miss my previous reports on the wacky drinks of Japan such as:
Japanese WASABI/horseradish soda
Drink down a cool can of Mucos?placenta soda
su.no.mo black vinegar drink in a soda can
Shot & Snot can coffee
DEPRESSO, the sad coffee of Japan

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Taro

I'm a pale, alien, quadruped who has worked for 25+ years at "Maybe-the-Largest Inc." in Tokyo.

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