Brown-sugar beer?
This week the major Japanese magazine, DIAMOND, ran a cover story entitled:
Sweet beer lovers increase while the young who cannot drink beer also increases (August 07, 2008 DIAMOND Online).
The cover story goes on to say that the number of younger people who dislike the bitter taste of beer is growing and various mixed drinks and cocktail are now favored company parties (much to dismay of their older Japanese supervisors).
For example, a craft beer company of Kanagawa just west of Tokyo have put on the market a “sweets beer” last year. Both a “sweet vanilla stout” with the sweet fragrance of vanilla bean, two kinds of “the muscovado suite stout”—a raw brown-sugar black beer made of Okinawa sugar cane, which is pictured above on the right.
Also check out the previous 3Yen reports about milk beer in Got Bilk? and the weird story about, Pea in my beer.
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August 14th, 2008 at 11:03 am
That’s not so bad. “Old-style” beer will never disappear! I think it is a great thing that brewers are willing to take chances with interesting flavors that are not typical.