The Half Of [Japanese] Life Is Game
“The Half Of Life Is Game” –a mobile phone game site is running their own kind of cell-phone tag with 500,000 yen ($4,545 USD) prize going to the people can tag their sawed-in-half Han* mannequin. 
The first person to discover the mannequin and touch its arm with their mobile phone, their phone will automatically open the “The Half Of Life Is Game” site (via IR or Bluetooth) to reward the lucky winner with 500,000 yen (runner-ups can enter a drawing for an additional 500,000 yen prize). Visit the official website.
* The joke here is that “han” in Japanese can mean ‘half” and the name of the company hangame.co.jp is a homonym–a different “han”–hence the name of the contest is “The Half Of Life Is Game”.
- 
