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6/24/2009

Japanese Kit Kat tastes like a postcard

These postcard flavor Kit Kats don’t sound as bad as soy sauce chocolate Kit Kats or Drink Kit Kat.

kit kat mail ad japan

Kit Kat Wins Cannes Media Grand Prix for Edible Postcard
– Advertising Age … the Japanese translation of Kit Kat — Kitto Katso means “surely win” — and the tradition of sending students good luck wishes before they take tough higher-education entrance exams. So Nestle partnered with Japan's postal service to create “Kit Kat Mail,” a postcard-like product sold only at the post office that could be mailed to students as an edible good-luck charm more...

Better KitKat flavors the 3Yen reported on in the past include lemon cheese cake, macha (traditional Japanese powder green tea) and passionfruit KitKat.



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2 Responses to “Japanese Kit Kat tastes like a postcard”

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