Coke ‘invents’ Cowpiss
Burdened with the world’s worst product name, Calpis™ (aka Cowpiss) has never gained any traction in North American or European markets. However, Calpis Corp’s is milk and fruit flavored fizzy drink has been selling well in Japan for 80+ years as well as the rest of Asia and South America.
Now Coca-Cola Corporation has ripped off the Japanese idea of a milky-fruity fizzy drink, renamed it “Vio” and they are now test marketing it in New York City.
Coke milks new fizzy drink 2:54
CNN.com/video
Coca-Cola is testing Vio, a new drink combining milk and fruit flavors.
Vio “Vibrance” Drink is a blend of skim milk, natural fruit flavors, sparkling water, and cane sugar. Coca-Cola claims it tastes like, “like a birthday party for a polar bear,” according to www.thedieline.com.
For more Calpis fun, see their official website calpissoda.jp for the TV commercial.
Also check out the previous 3 Yen reports:
—Drink down a cool can of “Mucos”?
—Calpis vs. Calpico
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August 20th, 2009 at 11:31 pm
Well…did you try it out, mr. Taro?
calpiss or Vio, whatever….it seems interesting….i’ll give it a shot…IMO, i don’t really think it’ll make it to the south american market unless it’s a awesome-really-tasty-orgasmic drink. :p
August 21st, 2009 at 12:25 am
Cowpiss is called “Calpico” in South of the Border.
August 23rd, 2009 at 12:12 am
MediaCurves.com just conducted a study with 30 male viewers of a recent CNN video discussing the new Coke Vio beverage line. Results showed that 56% of viewers would consider purchasing Vio if it was available to consumers. The study also found that 66% of viewers do not think this beverage will be successful among consumers. More in-depth results can be viewed at http://www.mediacurves.com/NationalMediaFocus/J7502-CokeVio/Index.cfm.
Thanks,
Ben
August 23rd, 2009 at 12:35 am
THANX BEN!