NTT-DoCoMo wants you to TOUCH WOOD
The phone giant, NTT-DoCoMo, plans to utilize the ’surplus wood’ of Japan with mobile phone named “TOUCH WOOD.”
To quoth the Immortals, Beavis and Butthead:
“Whoa dude. Did they just say touching their wood?”
–Cue the the sound of Beavis and Butthead sniggering…DOCOMO Develops Mobile Phone Prototype Using Surplus Wood
Tokyo, Sept 24, 2009 – (press release) – NTT DOCOMO announced today it has developed the mobile phone prototype made with the surplus wood …The authentic cypress wood body of the prototype, which is named TOUCH WOOD….more…
PRIOR ART
Fair use – Parody
Refer to UrbanDictionary.com :Wood.
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September 24th, 2009 at 9:31 pm
Touch Wood. What a great name. And just think, the general public here will be unaware of what that means.
September 24th, 2009 at 10:12 pm
Since DoCoMo doesn’t export its mobile phones so they think it ok to have an obscene product name. In addition, 15% of Japanese public will understand the joke and enjoy it as much DoCoMo’s upper-management (who are required to read English for promotion).
September 25th, 2009 at 4:02 am
yeah…touch wood!
except for the name, I kind of like the design…it’s a very steam punk-ish device….i’d like to have one
September 25th, 2009 at 2:28 pm
Wikipedia…
High Touch
High Touch is a term coined by John Naisbitt, from the second chapter in his book “Megatrends”. It refers to having to deal with or interact with a human being as opposed to having to deal with computers (i.e. High Tech) and that High Touch will continue to remain a vital component of the High Tech age. Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. There is no substitute for “the personal touch.”
via Wikipedia English – The Free Encyclopedia