Uniqlo aka J. Front Retailing, Japan’s second-largest retailer of the cheapest clothing on the market is now desperately trying to project an upmarket image to Japanese consumers. Although in the Western markets, Uniqlo (and muji)* claim a upscale mass-market image, in Japan Uniqlo is known as the best place to find a full range of the most inexpensive clothes available.
Therefore, Uniqlo’s is now trying licensing of brands such as the Mickey Mouse and Star Wars brands with boosted prices as well as attempting to kickstart their own premium “UJ” and “UT” brands. Uniqlo is retailer who Japanese still think of as a place selling 500 yen—five buck t-shirts and never having a t-shirt for more than 1,000 yen ($10.75 USD).
See more examples of Uniqlo’s character brand t-shirts at online magazine of Madmoizelle (France).