Everything in Japan needs a cute Yuru-Chara, that is a yurui-character (lit. loose character)—the mascots that populate the land with the HAPPY (3Yen / 2010-10-20).
Tokyo Stock Exchange unveils new mascot
The Japan Times Online (Kyodo) | Feb. 23, 2011—The Tokyo Stock Exchange has unveiled its new mascot, Arrows-kun, to attract more young people and women to stock trading.
Arrows-kun (Arrows boy) is based on TSE Arrows, a TSE facility housing a revolving, ring-shaped electric bulletin board that shows current stock prices …more…
In this case, Arrows-kun, the Tokyo Stock Exchange’s new ‘loose character’ even has his own Twitter at twitter.com/tse_pr as shown above.
Arrow-kunis only a day old and he already has his own “character goods” in the form of a keitai/cellphone strap shown on the right.
The whole idea of “Loose characters” was first promoted by the Japanese illustrator Jun Miura as masots having the following three aspects [Wikipedia Japan]:
. . . —Conveys a strong message of love of the locally.
. . . —Has a unique and lulzy posture of amateurism.
. . . —Combines much warmth, love, and looseness.