9/9/2011

McDonald's Japan Aug. same-store sales down 8.2%
Sept. 9, 2011 | TOKYO (MarketWatch) – McDonald's Holdings Co. (Japan) said Friday that same-store sales in August declined 8.2% on year, falling short of the year-earlier level for the second straight month and declining at an even steeper pace than after the disasters in March…
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McDonald's Japan has always amazed me with their success in a place as damn fussy about food as Japan is. I find Japanese fare rather boring compared to Chinese and other Asian cuisines, but the Japanese waste a good part of their day contemplating their next Japanese meal. With so much psychological/personal investment in their own food, it’s hard to understand how MacD’s fast food has gained so much traction in Japan (5% market share). Perhaps, now the Japanese are wising up as evidenced by this decine of 8.2% on year.