Japan Tourism Agency unveils new marketing logo

Those fun-loving PR pros at the Japan Tourism Agency unveiled their newest marketing slogo and logo for “Cool Japan”

cool japan next slogan

However with the recent never-ending aftershocks, the tsunami and the triple meltdown at the Fukushima nuclear power plant, perhaps this logo would be more apropos …

japan what is fucking next

Last year the Japan Tourism Agency came up with a better (although still rather boring) slogan and logo

Endless Discovery

In response, this got posted…

japan-nothing

Yokoso Japan means Welcome to Japan
The above slogans were in response to what the 3Yen reported on The trouble with “Yokoso Japan” (3Yen / 2007-07-17). That counter-intuitive marketing slogan had the rather obvious problem that non-Japanese tourists had no idea what Yokoso (welcome) meant.

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Taro

I'm a pale, alien, quadruped who has worked for 25+ years at "Maybe-the-Largest Inc." in Tokyo.

8 thoughts on “Japan Tourism Agency unveils new marketing logo”

  1. Sheee-it, he’s responsible for the swarmy SMAP logo too!

    The Creative Mind Behind ‘Cool Japan’
    – Japan Real Time – Wall Street Journal online | Sept. 16, 2011.

    INTERVIEW with—Kashiwa Sato is the face behind many of Japan’s most famous designs — from the logos for Fast Retailing’s casual-clothing chain Uniqlo to artwork for Japan’s popular boy band SMAP …

    JRT: Did you conceive of the “sun” as the symbol from the beginning?

    KS: Not really. Several ideas and many approaches were under consideration…but I suppose this idea in particular resonated from the start.

    JRT: What are the spikes on the sun supposed to represent?

    KS: Speed and lively motion – it shows the people of Japan combining forces and moving together as one.

    JRT: How does this project rank in comparison to your other achievements?

    KS: Well, all I’ve done is come up with the logo and message. Whether it becomes a “masterpiece” depends on how it will be applied. Symbols are only as effective as how well they are used. I look forward to see how this logo will be used, like if it be branded on “Cool Japan” goods, I think it is only then that the message of “Japan Next” will begin to be understood.

    Before you can determine whether a project turned out well or bad, you need to see how it is molded after the fact. For instance, I believe the Uniqlo logo became a strong brand because Uniqlo worked hard (to create the brand). The same goes with the National Art Center, SMAP and others

    …more…

    smap-next

  2. fuck-you

    Japan….Thank you?

    Upon arriving at Narita yesterday I was met with a shitstorm at immigration. (they had a line of planes waiting to dump people due to all the icing)

    Now there are those “Japan. Thank you.” stickers all over the place :?: I still don’t quite understand the meaning, are they thanking the reader? Is it a show of thanks from Japan? Are we supposed to be thankful for Japan??? ..but several newb FG’s in the mile long line started chanting “Japan….Thank you? More like Japan, not Japanese? Fuck you!” I’ve never seen sooo many pissed FG before at immigration….

    When I looked over, I realized what was going on. there was only a single window open for tourists, a single window for Reentry via holdin’ FuckedGaijn alien like me, and 5 windows open for Japanese citizens….and when you consider how slow foreigner immigration processing can be, that’s pretty fucked. I probably saw something like 300+ Japanese flash their passports, get a nod, and walk on through, before the 4 people in front of me were cleared and it was my turn. The Japanese citizen side cleared out in less than 10 minutes and I couldn’t believe how quick each of them were literally waved through…they don’t stamp re-entry or anything? I figured they were just rushing with reason but silly me for assuming they might send some of the agents over to the foreigner side of things once the crowd on their side cleared. They cleared their section and sat there with no new Japanese coming in.

    Didn’t slow me down personally but damn, what a way to welcome foreigners to your cuntry. I’ve never seen immigration so fucked before though so maybe it’s a new Abe policy to remind foreigners that they’re not privileged in this cuntry like Japanese? WTF?

  3. Choko wrote:
    No there are those “Japan. Thank you.” stickers all over the place :?: I still don’t quite understand the meaning, are they thanking the reader? Is it a show of thanks from Japan? Are we supposed to be thankful for Japan???

    I would have guessed that “Japan. Thanks.” was for help after Great Earthquake/Tsunamai/Nuke disaster of 3/11/2011, but it turns out it’s mistranslated Japanese ‘Domo’ for English ‘Thanks’ for visiting Japan before tourists have even entered.

    thanks-for-visiting-full..

    Choko also wrote;
    there was only a single window open for tourists, a single window for Reentry via holdin’ FuckedGaijn alien like me, and 5 windows open for Japanese citizens….and when you consider how slow foreigner immigration processing can be, that’s pretty fucked. I probably saw something like 300+ Japanese flash their passports, get a nod, and walk on through, before the 4 people in front of me were cleared and it was my turn.

    That’s for Truth-in-Advertising. Japanese Immigration believes in the official slogan of the National Tourism Agency and is giving all the tourists an “Endless Discovery©” experience in long Japanese lines.

  4. I always assumed it was supposed to be “Japan. Thank you for your kind understanding and consideration. We apologize for the inconvenience” but they couldn’t fit all the words onto the sticker.

  5. I thought it was a warning to tourists to how “English friendly” and easy to understand Japan is.

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