Japan Tobacco’s Mild…Impact…

As I walk by tiny tobacconist shop at my train station everyday, I marvel at this “Mild Seven–Impact Menthol” poster.
Sometimes you gotta wonder what JT—the quazi-governmental Japan Tobacco Inc.—is smoking?

impact one poster jt

Finally just yesterday, I realized what the smorking poster reminded me of…

separated at birth

To quote Japan Tobacco’s breathless advertising copy, Mild Seven Impact Menthol has a, “strong and clear menthol sensation combined with impactful* smoking experience” that “expresses the product's dynamism and strong, clear menthol sensation.” Yeah, ri-i-ight.

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Taro

I'm a pale, alien, quadruped who has worked for 25+ years at "Maybe-the-Largest Inc." in Tokyo.

6 thoughts on “Japan Tobacco’s Mild…Impact…”

  1. So the rumors are true and Godzilla is, in fact, a Gaijin named GODJIN!

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