Mystery No. 1099 of Japan — beer
One of the many Mysteries of Japan is beer—That is, boring varieties rice-laced, faux pilsner pisswater are preferred here.
Japanese beer brands have copied the bland approach of American brands so well that best sellers like Budweiser and Coors have not gained much market share or visibility in Japan. Last night on my way out of Tokyo’s Shibuya. I was rather surprised to bump into this hanging ad. (My head hits all the ads if I don’t duck.)
← As my head almost grazed the hanging sign, I looked up and said to myself:
“Whoa—wait a damn minute—since when does Bud come in silver cans in Japan?”
Moreover, “Since when do cans do a striptease right down to their red naughty bits on the train?!” →
Checking the Budweiser Japan website (see below*), it’s obvious: Budweiser, Coors, etc. all come out of the same vat of cloned pale yellow pee.
*Official Budweiser Japan website (Google Translate)
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July 6th, 2012 at 3:30 pm
Ah yes…Here’s the sound of an American tourist trying to walk through a Japanese train for the first time:
{Step}, {step}, {step}, THAWP! {hanging sign} {step}, {step}, {step}, THAWP! {hanging sign} {step}, {step}, {step} BOINK! {exit}.
(The top of door lintels in Japan are set at the traditional carpentry height of roku shaku*, 6 ft / 182 cm)