Toyota names their new car line: Spade, Tar Baby, Burrhead…

Hey, It’s just a word association

toyota names car spade
Toyota claims the name was derived from the words “space” and “wide,” Spade is also a racial epithet that was used against African Americans in the latter half of the 19th and early 20th century.

Via | July 24, 2012

richard pryor chevy chase word association snl Click to play

The Hulu video above of the “Word Association*” sketch by Richard Pryor and Chevy Chase (Saturday Night Live – 1975) only works in the USA. Sorry. You can view this reconstruction on Youtube or read the script on

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I'm a pale, alien, quadruped who has worked for 25+ years at "Maybe-the-Largest Inc." in Tokyo.

11 thoughts on “Toyota names their new car line: Spade, Tar Baby, Burrhead…”

  1. Toyota needs to nip this in the bud. They don’t have a spic of sense. This could be the chink in the armor, but they shouldn’t act like bunnies in the jungle.

  2. Nah, Toyota will probably just change the name if they market it outside of Japan. Otherwise, Spade could become a huge tar baby for them.

  3. “Spade” is a racial epithet not used much anymore. I was born in the ’80s, and I’ve heard “spade” used in ancient TV sitcoms like the Jefferson’s, but I haven’t heard it used in a coon’s age. ;-p

  4. Mah favorit is the Totoya Platana…

    The platane is a common tree found lining most countryside roads in France (by order of Napoleon Bonaparte or sum king, to allow travellers to stay in the shadow during their trip). But with the advent of the automobile, it became the deadliest car predator evar… Countles french cars ended wrapped around platane on rainy days following a spirited driving. Alpine (one of the last RWD Renaults) where notorious for their eagerness to kill their driver helped by platanes on such road. (some model even have what appeared to be an ident on the front bumper looking like the official platane impact/most vulnerable point)

  5. Coligny wrote:
    Mah favorit is the Toyota Plantana

    My favorite weirdo Japanese car name is the Honda Life Dunk, which I have written about before (3Yen / 2005-11-26)…

    Honda Life Dunk

    Most Japanese product names are beyond “creative.” The best name I had to work on was a Hitachi software product purposely named GRABAS®.

    Even though I explained to management that Grab ass* is a tempting way for an English speaker to pronounce the name GRABAS®, the Japanese demanded to using the name (grabas’ means ‘helpful’ in the dialect of Kyushu in the south of Japan).

    More (3Yen / 2005-11-26)…….

  6. I don’t care what people would think about the stupid name—I like the car. The storage and interior of the Spade are both good— this car deserves to be a Scion.

  7. UPDATE:
    Say what you will about Japan, but they at least they call a spade a spade.
    Now China on the other hand has won the Lutz-News-Title-of-the-Month on
    Enraged by Japan’s naming a car “Spade”, China responds with “Hongqi”. Richard Pryor unavailable for comment
       • Original article at:
       • See the silly Fark comments

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