Wendy’s Japan is selling lobster burgers
At the same price as a Hard Rock Cafe or Tony Roma burger in Japan, Wendy’s is selling lobster burgers for 1,280 yen ($16.31 USD).
Wendy’s offers lobster burgers in Japan
Aug. 7, 2012 | Fox News
…The luxurious sandwiches include Canadian lobster meat and are available at 1,280 yen (about $16.31) a pop. The first burger is simply Wendy’s traditional square beef patty and lobster. The other is more like a sandwich because it doesn’t actually have a patty…made with pieces of whole lobster, lobster salad and caviar …more…
As we peviously reported, Wendy’s Japan quit Japan in 2009 and then relaunched this year going upscale:
. . . • Crime Against Humanity–Sweet Beans Burger
. . . . . . . . (3Yen / 2007-01-12)
. . . • Wendy’s walks out on Japan
. . . . . . . . (3Yen / 2009-12-11)
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November 29th, 2012 at 6:13 pm
Hawaiian Ernie Higa Reintroduces Wendy’s Hamburgers to Japan
Forbes | 2012/11/28/
…Wendy’s Japan is being reborn, Higa-style, not as fast food but as “fast casual,” quicker than a table-service restaurant, yet with better quality and atmosphere than fast-food outfits. “The fast-casual category has taken off in the U.S.–Panera Bread, Pollo Loco and so on–but doesn’t exist in Japan,” Higa says. A spiffy new shop design features agreeable lighting, comfortable seating and free Wi-Fi.
Tokyo these days boasts more Michelin three-star restaurants than Paris. So Higa is launching not just fast and casual but “fast-casual gourmet,” with offerings like the Foie Gras Rossini–a burger topped with goose liver pate, priced at 1,280 yen, about $16.30 (or 16 times the 80-yen cost of a plain hamburger at McDonald’s). Other premium items are an avocado-and-wasabi burger, a truffle-porcini-and-chicken sandwich and lobster salad…more…