Sales for the Leaf™ have been underwhelming, so Nissan is “doubling-down” their bet by reducing the price of the Leaf to waaaay below their costs. I suspect Nissan is hoping that Leaf sales won’t spike since they sell each Leaf at a 30% loss.
Nissan plans to sell cheaper Leaf
Financial Times via motoring.asiaone.com | 21 Oct. 2012
Nissan plans to offer a lower-priced version of its Leaf to help spark sales of the electric car, which is selling well below the company’s earlier forecasts.
The move comes against a broader backdrop of disappointing early sales for plug-in cars, despite billions of dollars of loans, grants and consumer subsidies offered by governments in recent years to promote the fledgling sector.
Nissan sold fewer than 12,000 Leafs in the first half of this fiscal year…below its goal of selling 40,000 of the cars for the full year…
Above: An endless horizon of unsold Nissan Leafs—The excess inventory sitting on the docks of
Long Beach, California Odaiba Tokyo.