Japan’s UNIQLO goes ‘GU GU…’

gu-to-gugu logo change
white space is good for the soul
The Batty brand of Japan (3Yen / 2012-09-06), UNIQLO’s upscale fashion line g·u.[sic] has gone ‘GU GU” as you see on the right and just below.
white space is good for the soul
uniqlo gu rebranding
At their press conference of Tuesday, March 5, at Ebisu Garden Hall in Tokyo, UNIQLO changed the GU logo that they just created last September.

Why?

Perhaps nobody knew how to type the name g·u..

The logo relaunch also gave UNIQLO a chance to drag out their company clowns(aka spokespersons), the more-than-a-bit-batty Kyary Pamyu Pamyu* and the comedy team “Piece.”

Does this “MAKE SENCE!“?

Sure.

Most of the promotional photos like the one below show Kyary Pamyu Pamyu is shooting her ray gun at you.

gugu-girl-cover
make-sense t-shirt leggings long stripes

According to the J-music news site Natalie.mu (goofy Google Translate), Kyary Pamyu Pamyu makes “alien invaders” fashionable in the new TV Commercial: Kyary Pamyu Pamyu and the comedy duo “Piece” to serve as image characters for “gu” brand…as alien invaders in TV commercials to be aired starting April 15th throughout Japan.
In the commercial, the alien invaders yell their catchy slogan, “By the power of music and fashionability, we’re aiming to conquer the world” and then they continued muttering “Queue Kyukkyu~tsu” meaning to, ‘queue in line quickly to buy.’

Learn more about the “alien invaders” guing with more fun photos in Comments section…

Published by

Taro

I'm a pale, alien, quadruped who has worked for 25+ years at "Maybe-the-Largest Inc." in Tokyo.

7 thoughts on “Japan’s UNIQLO goes ‘GU GU…’”

  1. Kyary Pamyu Pamyu is shooting her ray gun at you because “Gu” is the Japanese onomatopoeia sound-word for “zap” noise that phaser weapon makes when its fired, which is a hell of a lot easier to pronounce and type than g·u.

    master-blasters gu brand japan
    make-sense-shirt..
    MAKE SENCE!
    big-smile-gu-girl..

  2. Doncha think these look like telly-tubbies?

    Or do I watch too much Baby TV?

  3. GG wrote:
    Doncha think these look like telly-tubbies?
    Or do I watch too much Baby TV?

    If Baby TV looks like this, I better start watching.

    baby-TV

  4. I might still have some DVDs of Anpanman if ya want…

    And for uniqlo… their new collection seems 100% targetted at dooshtastic Jhipsters… i’m not sure guuu can be worse… but i’m counting on them to at least try their best …

  5. Coligny wrote:
    …Uniqlo… their new collection seems 100% targetted at dooshtastic Jhipsters …

    It also looks like they’ve run out of ideas…what kind of effort got put into that mess?

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