I’m sure that everyone wants to pay to smell Iron Man’s retro rockets when it debuts in Japan, right?
Iron Man 3 to Get Smell-Enhanced Screenings in Japan
Wired.com | 04.17.13
…Iron Man 3 in smell-o-vision…the film will be shown in a theater in Nagoya in 4DX. This “fourth dimension” experience will offer wind, fog, tilting seats, and odor effects. It’s unclear exactly what the smells themselves will be… [but it] will cost an additional 1,300 yen (about $13) on top of the regular ticket price for 3-D films…more...
With the 3-D IMAX ticket price of 2,200 to 2,500 yen, plus the additional “4-D” fee of 1,300 yen, the total ticket cost here in Japan to see smell-o-vision Iron Man 3 will be 3,500 to 3,800 yen or about $36 to 39 USD!
Above is the original Scratch ‘n’ Sniff, ODORAMA Card
from the John Waters film classic, Polyester (1981).