The guy in the commercial is having a bad day. Surprisingly the vending machine shocks by asking him if he’s OK. By scanning the QR barcode with his cellphone and he can “connect” and hook up with the vending machine girl (app).
Then goes to his job and tells his coworker about the Georgia coffee machine girlfriend. The commercial show his vending machine girlfriend sending his text messages telling him things like “Cheer up,” “Smile,” and “Take it easy.”
This commercial is not science fiction.
Many Japanese Coke machines are connected to the internet to share real-time inventory and marketing data with the Coca-cola Mothership. When I buy my morning ‘can coffee,’ the machine wishes a cheery “Ohayo/Morning!” tells me it’s going to colder today and reminds me to have an umbrella because it may rain later in the day (using online weather data). The Coke machine’s LED display then offers me a QR barcode for a game app especially for a rainy day.
All in all, my daily Japanese experience is not that much different than the Vending Machine Lover shown in the above TV commercial.
Of course you might ask, “What the hell is Japanese ‘can coffee’?”
Crack-in-a-Can®, Japanese ‘can coffee’ is the secret of Japan’s success and without it this highly caffeinated country would never function before noon. Refer to Wikipedia for more Japanese “can coffee” information.
The 3Yen’s previous reports of the vending machine paradise, Japan, include:
• Japan vending machine costs an arm and a hand?
(3Yen / 2009-07-21)
• Japanese electricity waste of vending machines
(3Yen / 2012-01-24)
• Cup-o-smack™ vending machine
(3Yen / 2008-04-17)
• Ninja Vending Machine
(3Yen / 2013-04-23) ↘