‘SMART LIFE — ZERO LIFE’ … in Japan of course

Cool copywriting from ORION BEER BREWERY of Okinawa Japan featuring catchy sloganeering* such as:
—ZERO LIFE—
Orion “ZERO LIFE” will make your life more happy and active.
SMART LIFE, ZERO LIFE.
©

smart life zero life
sidebar-quote long
How do great minds come up with these?? pic.twitter.com/JP2FDPQ5JJ
— Huge Aska Fan (@shilkytouch) May 20, 2014

smart-life-zero-life

*In case you were wondering, “ZERO” in Japanese-engrish means zero calories or in this case low-calorie beer.

Published by

Taro

I'm a pale, alien, quadruped who has worked for 25+ years at "Maybe-the-Largest Inc." in Tokyo.

2 thoughts on “‘SMART LIFE — ZERO LIFE’ … in Japan of course”

  1. From the land that is constantly reinventing forever alone and WTF, somehow this new “Zero Life” campaign does not surprise me.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>