Japanese loooooove slogans: The dorkier/dasai, the better.
For the past few years, the Japan Tourism Agency main slogan is Japan. Endless discovery™, which is soooo easy to “improve.1”
My tips to boost Japan
FT.com June 6, 2014 by Tyler 💩 Brûlé
Dear Prime Minister Abe,
Greetings …While waiting in the immigration queue (you should try flying in and standing in this line sometime—especially if your flight comes in one minute after a packed Korean Air jumbo where no one has filled out their immigration forms)…
…I’ve noticed that you’ve been on a bit of a media spending spree of late…surely you can do better than the dreadful tourism campaign you’re running? Not only does it look tired and dated (Mt Fuji, sushi and sakura), it does nothing to sell your country’s edgier, more intimate side. Then again, it’s perhaps a good thing that it’s not creating a tourism boom because your immigration system needs a complete overhaul.
We’ll leave aside the issue of residency for foreigners for now, and just deal with the cumbersome immigration and customs forms that need filling out. Why two? And why not adopt a speedier system for regular business visitors (like Hong Kong has implemented) or some kind of fast track? A 40-minute wait in a too-warm immigration hall is a poor welcome…more…
1 And, improvement is desperately needed as Japan slowly is spirally down the toilet of demographic decline* and Zimbabwe-levels of public debt†, (Wiki), (Economist.com).