3Yen readers Mulboyne and “Choko” write:
Just when you thought Coke had the monopoly on ‘Wild Health’ (3Yen 2011-02-06)…
Breaking remarkable new ground, Japan’s Consumer Agency has ruled non-alcohol beer can be labelled a health food.
Japan’s largest newspaper, the Yomiuri Shimbun (right), reports that the courts found that the promotion of non-alcohol beer did not contribute to underage drinking. The official ruling said that breweries could label the so-called “free” beer (above left) as a help in maintaining and improving health in accordance with Japan’s Health Promotion Law. R-i-i-ight.
Alcohol-free drinks get health stamp
The Japan Times | Feb. 18, 2015