Japanese ‘free’ beer can be marketed as a health food

3Yen readers Mulboyne and “Choko” write:

Just when you thought Coke had the monopoly on ‘Wild Health’ (3Yen 2011-02-06)

kirin-free
left_quoter_14x24Breaking remarkable new ground, Japan’s Consumer Agency has ruled non-alcohol beer can be labelled a health food.right_quoter_13x24yomiuri-text
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Japan’s largest newspaper, the Yomiuri Shimbun (right), reports that the courts found that the promotion of non-alcohol beer did not contribute to underage drinking. The official ruling said that breweries could label the so-called “free” beer (above left) as a help in maintaining and improving health in accordance with Japan’s Health Promotion Law. R-i-i-ight.

UPDATE:
left_long quotebar 24x260pxAlcohol-free drinks get health stamp
The Japan Times | Feb. 18, 2015

 

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Published by

Taro

I'm a pale, alien, quadruped who has worked for 25+ years at "Maybe-the-Largest Inc." in Tokyo.

4 thoughts on “Japanese ‘free’ beer can be marketed as a health food”

  1. UPDATE:
    left_long quotebar 24x260pxAlcohol-free drinks get health stamp
    The Japan Times | Feb. 18, 2015
    Two beerlike nonalcoholic beverages on Wednesday obtained government recognition as a foodstuff with known health benefits, the first such designation for this group of products, despite a warning by an advisory panel that it might lead to more minors consuming alcoholic drinks.more...

  2. Nice! This reminds me of the candy smokes they used to sell to children in Japan.

  3. Dave wrote:
    This reminds me of the candy smokes they used to sell to children in Japan.

    They still sell Mackulobo™.
    mackulobo

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