McCOWPISS® milkshake — new at McDonald’s Japan


For some reason, Calpis®, Japan’s top-selling milky vanilla-flavored yogurt soft drink, had to be rebranded with the “Calpico” trademark in the Latin America and Asian markets just because Calpis® sounds way too much like “cow piss.”
So, you can imagine my delight with the new product—the McShake + Calpis = McCOWPISS® campaign.

The girls in my neighborhood taqueria back home in Denver giggle every time I order a “Calpico®” with my tacos.
Even they “know” what it really is, he, hee.



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