The Japanese term ‘Suma-Ho’ is a mangling of English’s “smart phone”:
suma[ato] = ‘smart’ + [tere]Ho[n] = ‘telephone’.
That is, this poster warns of dangers of “Smart Ho” walking, lol.
Rob Goss @RobGossWriter—High-quality poster on the Toho Line. Though maybe it worked…I’m not posting this while walking. #sapporo
This seems to be the first “live-action” appearance of “Dameyo Man”—the manga mascot of the Sapporo Transportation bureau—His head reads: ST ダ メ ヨ.
In my mind, I love to half-ass mistranslate the Japanese Dameyo Man” as ‘Damn-It Man’ lol. Actually, Dameyo (ダメヨ～!!) is better translated as “That’s no good!” or “You can’t do that!”
Our previous reports of Smart Ho” walking include:
- Smart Ho sleepwalking through life (3Yen / 2014-07-15)
- Smartphone Zombies of Tokyo (3Yen / 2014-07-06)
- Kids in Japan: digital zombies (3Yen / 2006-04-15)