Best discovery ever. We all need neck underwear. Thank you, Japan. pic.twitter.com/UZlM31yJWn
— Alan Soon / @SpliceNewsroom (@alansoon) September 4, 2018
Ok, ok, the-rest-of-the-story is that Kubi no shitagi (首の下着) directly translates as “neck underwear,” which is one of the last-gasp marketing attempts of the nearly dead towel industry of Japan.