My buddy Masa-sensei here in Tokyo, [Hi Masa!] has a new Japanese-word-of-the-day for me : “Decorer”.
Just in case you folks think that all Japanese girls are beautiful, here are Masa’sa photos of playful uglification as a personal decoration.
June 20, 2005
Decorer, process of cheerful decoration fasion trend
This fasion style called “Decorer â€ (mean of decorator. In Japan , it is very popular J-English usage to attach the suffix, â€œ er â€ to any words to mean the person who do something…
Japan’s “Family Mart” convenience store to open in U.S.
TOKYO – Japanese convenience store operator FamilyMart Co. said Tuesday it plans to open 200 stores in the U.S. over the next four years, with the first ones in California. The inaugural U.S. store will open July 20 in West Hollywood, Calif., under the name “Famima,” the nickname widely used by Japanese.
It will offer traditional Japanese convenience store staples like “omusubi” rice balls, “bento” box lunches and sushi…”We would like our American customers to experience a new shopping style,” it said.
The reason I say Japan’s Family Mart will introduce Americans to the “new concept” of convenience stores is that in Japan these stores are really usefull and a service to the community. Japanese now they they invented the concept.
Of course the real deal rest-of-the-story is that 7-11 was originally a US idea, operated by Southland Corporation. Japan’s Ito-Yokado bought the rights to the US franchise and ended up buying the whole operation since the business has turned to crap in the States.
For the past 20 years in N. America, the number of convenience stores have been dropping but the size of the stores has been increasing. Most of the convenience stores in gas station plazas have the floor space of supermarkets before 1965.
Right now the highest demand for both supermarkets and convenience stores is in lower income areas. If they develop an Adams FAMILY MART made like a high-tech fortress, they could make “a killing” so to speak just as long as they sell smokes and booze.
But they better great rid of the crappy name, “Famima,” which sounds like a genetic disorder.