Vodafone Japan only has 17% share of the market here and is losing more and more customers. Aggressive flat-rate pricing of KDDI Corp. (27% market share) has forced spawn-of-satan NTT DoCoMo (57% and growing market share) to drop prices on their broad-&-best cellphone network coverage.
On the other hand, Vodafone Japan offers NO price or netword coverage advantages. They offer “a new way of thinking” without ANY details. In other words, they offer COMEDY!
Struggling Vodafone Japan promises turnaround
…the British mobile company was struggling here but promised a turnaround.
Bill Morrow, who became president of Vodafone K.K. in April, said the company will focus on the niche audience of teens and people in their 20s, and offer new services in mobile messaging, an area seen as the carrier’s strength.
“We’re going to serve a small community of people,” he told reporters at a Tokyo hotel. “We have a new way of thinking.”
But Morrow declined to give details, saying he was worried rivals may imitate his company’s ideas….